The vast majority of companies use some form of balanced scorecard (performance measures), yet recent research suggests that most scorecards are based on singular, unsophisticated measurements, providing flawed data on the state of the organization.
Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics, by Mark Graham Brown, provides managers with the right metrics for evaluating important aspects of performance that are not accurately tracked by most companies and government organizations.
Leaders will learn how to objectively measure:
.Relationships with Your Customers
.External Business Environment
.Strategy and Financials